Launched last week in the UK and
available for free on select plans, or for £399.95 unlocked, the
LG BL40 Chocolate has recently been praised by a number of respected fashion magazines, including Vogue, ELLE, GQ, Esquire and Wallpaper.
For example, Charlotte Sinclaire, Commissioning Editor at Vogue, said about the new Chocolate phone that "it looks rather like a chic, Art Deco cigarette case. I suppressed a sigh of joy when I first laid eyes on its stunning body. It offers the iPhone some pretty stiff competition. I think I’ve been seduced."
Marissa Bourke, Creative Editor at ELLE: "It’s a super chic piece of design that redefines the meaning of discreet luxury. The stimulating wide design scores 10 out of 10 for looks and it feels great in the hand. It’s a must have."
Dylan Jones of GQ (Gentlemen's Quarterly) thinks the phone is "glossy, chic and thin like a supermodel. Its distinctive ratio is a genuine innovation. It has taken conventional mobile design in a new direction. It doesn't even feel like a phone at all."
Mansel Fletcher, Style Editor at Esquire: "Initially I was simultaneously seduced and baffled by the purity of the Chocolate’s shape and its incredibly glossy black screen. With design panache, the new Chocolate looks perfect, striking in an understated way."
"An elegant, slightly mysterious modernist sculpture, the new LG Chocolate caused gasps of envy from my fellow dinners. When ‘sleeping’, the blacked-out LG has the allure of secret service man’s limousine, but when woken, the graphic icons are bright, clear and legible," were the words said Tony Chambers, Editor-in-Chief of Wallpaper.
To make the BL40 even more fashionable, LG has convinced Sienna and Savannah Miller to promote the phone -- the first thing this collaboration brings is a luxurious twenty8twelve leather case.

More cool photos of the LG BL40 after the jump.

To learn more about the design and features of LG BL40, visit the
New Chocolate website.